IAB/PwC: Q3 Internet Advertising Revenues Surpass $5.2B, Set New High

November 12, 2007

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Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 – yet another historic high for a quarter and a $1.1 billion increase, or 25.3%, over Q3 2006 – announced the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).

Also according to the IAB and PwC:

  • The third-quarter results are nearly 3% higher than those of the second quarter, which was itself a record-setting quarter.
  • All three quarters in 2007 have set new highs: Q1 at $4.9 billion, Q2 at $5.1 billion, and now Q3 at $5.2 billon.
  • Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26% over the $12.1 billion recorded during the first nine months of 2006.


“The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising,” said Randall Rothenberg, President and CEO of the IAB. “Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy.”

“Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own,” said Peter Petrusky, director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. “The emergence of new platforms, including broadband video, rich internet applications, mobile, and social media promise to deliver new benefits for consumers, and create exciting new venues for marketers to realize value in digital media.”

About the study: Conducted by PricewaterhouseCoopers, the “IAB Internet Advertising Revenue Report” was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First- and third-quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data.

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