Consumer Spend l Kids’ Entertainment l Multi-generational Households

October 6, 2011

gallup-us-consumer-spending-2010-2011-oct11.gifOverall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $65 per day in September 2011, down from $68 in August and from the 2011 high of $74 in July, according to Gallup daily tracking data. After two months of declines, spending has now returned to March and April levels, which are some of the lowest of the year.

In addition, spending among Americans making at least $90,000 annually averaged $108 per day in September, down from $119 in August and $128 in July; while Americans who make less than $90,000 per year reported spending an average of $59 per day during September, the same as they spent in August, but down from $63 in July.

  • For every dollar kids (ages 2-14) spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content, according to The NPD Group. This is a noticeable shift towards digital acquisition when compared to 2009 when $0.85 went to physical content and $0.15 went to digital content.
  • From 2007 to 2009, the total number of Americans living in multi-generational households spiked 10%, from 46.5 million to 51.4 million, according to data released in October 2011 by the Pew Research Center. Although their adjusted incomes overall are lower, the poverty rate among people living in multi-generational households is substantially smaller than for those in other households, 11.5% compared to 14.6% in 2009, according to Pew Research Center analysis of Census Bureau data.
  • Social networking site Facebook refers nearly as much new-vehicle buyer traffic to automaker websites as do major independent automotive content providers (for example, Autotrader.com, Cars.com and Edmunds.com), according to the 2011 Website Performance Tools Report, a collaborative effort between J.D. Power and Associates and Compete. The report finds that 6% of new-vehicle buyers who visit an OEM site visited Facebook immediately prior to visiting an automaker (OEM) site. This is commensurate with traffic levels driven by third-party automotive content provider websites such as Edmunds.com (8%) and AOL Autos (4%).
  • Nordstrom and Saks Fifth Avenue were the only two luxury retailers assessed by the e-tailing group to receive Luxury Customer Experience Index scores of higher than 80. Nordstrom received a score of 83 and Saks received a score of 81.5 on a 100-point scale, based on factors such as customer service execution and merchandising.
  • Consumers worldwide expect electric vehicles to travel farther, require less charge time and retail for a lower price than automakers are offering, according to a survey from Deloitte. In the US, 12% of respondents indicate they would be a potential “first mover” when it comes to adopting an electric vehicle, with an additional 42% saying they “might be willing to consider” purchasing or leasing an electric vehicle.

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