3rd Party Opt-In Email Campaigns Vastly Underutilized

August 23, 2011

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advertise-under-utilized-lead-generation-aug11.gifThird party opt-in email campaigns are considered the most under utilized platforms for lead generation, according to a survey by Advertise.com. Only 20.3% of respondents said they consider it the least used method of lead generation. The survey also found that pay-per-click (PPC) campaigns are considered the most effective method of lead gen, and cold calling the least effective.

Complete responses regarding which lead gen methods are underutilized include:

  • 3rd party opt-in email campaigns – 20.3%
  • ??? Online display campaigns – 19.1%
  • ??? Cold calling – 14.3%
  • ??? Trade shows – 13.1%
  • ??? Other – 11.3%
  • ??? Direct mail campaigns – 10.7%
  • ??? PPC search campaigns – 10.1%

When asked whether they have utilized 3rd party opt-in email campaigns either now or in the past, responses included:

No – 64%
Yes – 36%

In response to a question regarding which lead gen method was most effective, 35.9% pointed to PPC campaigns. Full responses include:

  • ??? PPC search campaigns – 35.9%
  • ??? Online display campaigns – 17.9%
  • ??? Other – 13.7%
  • ??? 3rd party opt-in email campaigns – 11.3%
  • ??? Tradeshows – 7.7%
  • ??? Direct mail – 6.5%
  • ??? Cold calling – 5.9%
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