Promotional Email Up YOY and Other Email News

August 8, 2011

retail-email-index-aug-05-2011.JPGThe top online retailers sent each of their subscribers three promotional emails on average during the week ending Aug. 5, 2011, according to the Retail Email Blog. That’s down 2% week-over-week, up 2% from where it was four weeks ago, and up 13% year-over-year.

  • The only way to get a big-picture look at the reach of your email campaign is to track its viral reach beyond the inbox and throughout the web, according to DM News.
  • Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list, according to GetResponse.
  • Many options and opportunities exist to grow your subscription file organically, says Bronto.
  • Getting a subscriber on to your email list is a victory, but the battle is not over yet, advises Boomerang.
  • In a slideshow, email expert Andrew I. Kordek explains how to destroy your email program.
  • A new spam campaign has taken a page out of a phisher’s book, with messages designed to look like notifications from various financial institutions informing the recipients that their credit card accounts have been frozen, according to All Spammed Up.
  • While it’s only August, marketing and e-commerce teams at retailers around the world are already starting to plan out their email marketing programs for the 2011 holiday season, according to SilverPop.
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