The top online retailers sent each of their subscribers three promotional emails on average during the week ending Aug. 5, 2011, according to the Retail Email Blog. That’s down 2% week-over-week, up 2% from where it was four weeks ago, and up 13% year-over-year.
The only way to get a big-picture look at the reach of your email campaign is to track its viral reach beyond the inbox and throughout the web, according to DM News.
Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list, according to GetResponse.
Many options and opportunities exist to grow your subscription file organically, says Bronto.
Getting a subscriber on to your email list is a victory, but the battle is not over yet, advises Boomerang.
In a slideshow, email expert Andrew I. Kordek explains how to destroy your email program.
A new spam campaign has taken a page out of a phisher’s book, with messages designed to look like notifications from various financial institutions informing the recipients that their credit card accounts have been frozen, according to All Spammed Up.
While it’s only August, marketing and e-commerce teams at retailers around the world are already starting to plan out their email marketing programs for the 2011 holiday season, according to SilverPop.