LGBT Travel Plans Increase for Summer ’11

June 9, 2011

harris-leisure-trips-lgbt-june-2011.JPGLesbian, gay, bisexual and transgendered (LGBT) adults are more likely to travel this summer than they were in summer 2010, according to an April 2011 poll from Harris Interactive. Sixty-five percent of LGBT adults plan to take a leisure trip this summer, up 8% from 60% in 2010.

Most LGBT Plan 1-2 Leisure Trips

Of LGBT adults planning a leisure or business trip this summer, 49% plan to take one to two leisure trips, up 6.5% from 46% last year. Another 14% plan to take three to five trips, up 40% from 10% in 2010.

The percentage planning to take six or more trips has fallen by half, from 4% to 2%. Because of this, the average number of trips LGBT adults plan this summer has fallen by almost 50%, from 2.7 to 1.4.

Figures for all adults were mostly similar to figures for LGBT adults, both in 2010 and 2011.

Average Number of LGBT Biz Trips Jumps

harris-business-trips-lgbt-june-2011.JPGThe average number of business trips planned for this summer by LGBT adults rose year-over-year by a factor of six times, from 0.2 to 1.2. Although the percentage of LGBT adults planning to take at least one business trip only rose from 15% to 18%, 5% plan to take two to three trips, compared to only 1% last year. In addition, the percentages planning to take four to five and six or more trips rose from negligible percentages to 1% and 4%, respectively.

Figures for all adults were also mostly similar, for both 2010 and 2011.

LGBT Summer Travel Spend Up 25%

LGBT adults plan to spend an average of $1,321 on business and leisure trips this summer, up about 25% from $1,058 last summer. Meanwhile, all adults plan to spend an average of $1,616, 22% higher than the LGBT average, but down close to 1% from $1,627 last year.

Most LGBT See No Economic Impact on Travel Plans

harris-travel-impact-lgbt-june-2011.JPGWhen asked how the US economy would affect their summer travel plans, a majority of LGBT adults answered their plans would stay the same in three of four areas. Almost half (49%) said the amount spent on leisure trips would stay the same, while more than half said the number of leisure trips taken by car (55%), number of weekend trips (54%), and duration of leisure trips (64%) would stay the same.

Of LBGT adults who predicted a change in summer travel plans due to the economy, most expect a decrease in activity. The difference is most pronounced in the percentages who said the duration of their leisure trips would increase (7%) and decrease (26%).

Gallup: Gas Prices Don’t Greatly Affect Summer Travel Plans

Twenty-nine percent of Americans say they will “travel less” this summer, about the same as said that last year at this time (27%), despite the spike in the price of gas, according to data collected in April and May by Gallup. A similar percentage (20%) as last year (18%) also say they will travel more, with a small but notable year-over-year drop in the percentage saying they will travel the same (37% in 2010, 32% in 2011).

About the Data: Harris Interactive conducted the study online and by telephone within the US between April 11 and 18, 2011, among 2,576 adults (ages 18 and over), of whom 312 self-identified as lesbian, gay, bisexual and/or transgender. Harris over-sampled gay men and lesbians in order to allow for more detailed analysis of these groups.

Figures for age, sex, race, education, region and income were weighted where necessary to bring them into line with their actual proportions in the population. In addition, the results for the gay and lesbian sample were weighted separately based on profiles of the gay and lesbian population that Harris Interactive has compiled through many different online surveys. Propensity score weighting also was used to adjust for respondents’ propensity to be online.

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