‘Behind the Curve:’ Week Ending April 15, 2011

April 15, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Brand Metrics | Connected Device Comparisons | Creative & Formats | Data-driven | Financial Services | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | PR | Privacy & Security | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Technology | Telecom | Uncategorized

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Americans Plan to Save and Pay Bills

Budget Rises as Most Important Problem to Highest Since ’96

Audience Targeting, ROI Draw Advertisers to Online Video

Why (Some) Digital Marketers Don’t Get Social Media

P&G Tracks Eyeballs Online – Literally

Automotive Night Vision Market to Reach $5B

Motorola, Verizon Wireless Lead Mobile Categories

New Facts about Families

Biz Market Plays Cloud Computing Catch-up

What Advertisers Hate about the Privacy Bill

Epsilon Restarts Marketing Campaigns

Racetrack Deal May Stoke Debate on Gambling

Consumer Prices Grow 0.5%

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3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

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How Are Americans Using Voice Assistants?

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Half of US Adults Are Interested in the Olympics

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Global App Spending Jumped Again in H1

Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021

While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...

Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag

Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...

3 in 4 Spurred to Spend More At Small Businesses by Promotions

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...

Majority of Youth Report Having Clicked on A Marketing-Related QR Code

Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...

Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad

Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...

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