Some 58% of teens sacrifice watching TV for going on dates, with web surfing (54%), playing videogames (47%), and listening to music (42%) taking hits as well, according to the Teen Topix survey from OTX (Online Testing eXchange) and partner eCRUSH.
The study surveyed 750 13-17-year-old teens across the country to about their attitudes toward socializing – to assess what’s important to them, their behaviors, and their outlook on life.
Some findings from the study:
- Teens don’t always select reality over virtual reality. When teens go out on those dates, they’re eschewing free options like cruising (53%) or school events (53%) for the marketing-laden options of movie theaters (87%), malls (64%) and restaurants (58%).
- When it comes to rules of dating, gender differences become clear: while 66% of all teens say their parents impose dating rules, only 49% of boys are subjected to rules, compared with 83% of girls.
- As to the rules of attraction, jocks, bad boys, and adventure seekers rule the hearts of today’s teens:
- 31% of teens said they’re attracted to “jocks” such as Nathan on the CW’s One Tree Hill or Claire on NBC’s Heroes.
- 30% of girls also prefer “bad boys” like Michael on Fox’s Prison Break.
- 28% of boys like adventurous women such as Veronica on the CW’s Veronica Mars.
Future Teen Topix studies are scheduled to focus on topics such as a summer movie wrap-up, teen buzz for the new fall TV shows, and holiday shopping plans.