Big 4 Networks’ Median Age Over 40 for First Time

June 29, 2007

This article is included in these additional categories:

Boomers & Older | Broadcast & Cable | Media & Entertainment | Television | Youth & Gen X

The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global,  MediaPost writes.

According to Magna Global:

  • The median age of the Big 4, in the aggregate, increased from 46.5 to 48 this season as a result of significant declines in the 18-to-34 demo.
  • Also for the first time, the combined median age for ABC, NBC and CBS reached 50.
  • ABC’s median age increased from 46 to 48. NBC’s remained 49. CBS’s increased from 52 to 53.
  • Fox’s median age increased from 39 in the previous season as a result, in part, of a more than 10% decreased in its 18-to-34 demo, which on average comprises 23% of its audience.
  • None of the networks’ late-night shows had median ages below 40 – another first – including Fox’s MadTV.

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