Smart TVs Now in Almost 1 in 5 Households

November 2, 2015

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Non-mobile Connected Devices | Television | Video

Nielsen-Top-US-Markets-by-Smart-TV-Penetration-Oct2015Source: Nielsen [download page]

    Notes: Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of US households have a smart TV as of September, reports Nielsen in a new study, up from 15% in November 2014. Washington, DC (26%) ranks as the market with the broadest smart TV penetration and the largest absolute year-over-year gain (11% points). Smart TV ownership is also high in Houston (24%) and New York (24%) among others, per the report.

      Related: Majority of US Households Now Have a TV Connected to the Internet

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