Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal

August 24, 2015

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Pay-TV & Cord-Cutting | Television

LRG-Q2-Pay-TV-Subscriber-Losses-2011-2015-Aug2015Source: Leichtman Research Group (LRG)

    Notes: The 13 largest pay-TV providers in the US, which represent roughly 95% of the market, together shed nearly half a million subscribers in Q2, per LRG data. While the second quarter is a traditionally slow one, this year’s net loss is larger than the previous “low-water mark” from Q2 2013 (~ -360,000). Interestingly, cable companies suffered their smallest subscriber losses since Q2 2008; by contrast, telephone companies’ net addition of just 4,000 subscribers was their worst performance for any quarter.

    Despite the relatively large number of subscribers shed in Q2, it’s worth remembering that they represented just 0.5% of all subscribers.

      Related: Pay-TV Customer Satisfaction Drops Again, Now Lowest-Rated of 43 Industries

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