Olympics-Related Site Traffic Takes off

August 11, 2008

This article is included in these additional categories:

Media & Entertainment | Television

NBC’s and Yahoo’s Olympics sites are leading the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites, and NBC’s online-video offering has also gained momentum, according to (pdf) Nielsen Online.


On Saturday, Aug. 9 – the first official day of competition – NBC’s Olympics site attracted a unique audience of more than 4 million; Yahoo’s Olympics?site attracted 3.3 million, followed by AOL’s Olympic site with more than 1 million.

The Video Games

The audience to NBC’s Olympics video offering – which will include more than 2,000 hours of live coverage during the games, along with replays and athlete interviews – drew a US unique audience of 436,000 users on the day of the opening ceremony and nearly doubled the next day:

  • August 7: 36,000
  • August 8: 436,000
  • August 9: 858,000

“With the ubiquity of broadband and the breadth of available content – combined with the time difference between the U.S. and Beijing – this truly is the first online video Olympics,” commented Jon Gibs, vice-president, media analytics, Nielsen Online.

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