Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing

April 6, 2015

Nielsen-Consumers-Video-Viewing-Preferences-Apr2015Source: Nielsen [download page]

    Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to a recent Nielsen report. Still, respondents are drawn to the convenience of mobile video, with 6 in 10 agreeing that watching video programming on their mobile device is convenient, and mobiles emerging as the preferred screens for watching video outside the home. Notably, both Gen Z (15-20) and Millennials (21-34) respondents who watch video at home said they were more likely to use a computer than a TV to do so.

      Related: [Debrief] US Media Audience Demographics

        About the Data: The Nielsen Global Digital Landscape Survey was conducted between Aug. 13, 2014, and Sept. 5, 2014, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6%. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.

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