Mobile Broadcast TV Subscribers to Number 150 million by 2012

May 31, 2007

This article is included in these additional categories:

Europe & Middle East | Telecom | Television

A new report by Datamonitor predicts that the number of mobile broadcast TV subscribers worldwide will grow from a mere 4.4 million currently to an estimated 155.6 million by the end of 2012.

The current subscriber base “will grow to 65.6 million in 2010 and more than double to an estimated 155.6 million by 2012 – a compound annual growth rate (CAGR) of 66.2%,” said  Chris Khouri, associate media and broadcasting analyst with Datamonitor and author of the “Opportunities in the mobile broadcast TV market, 2006-2012” study.

He added, however, that hurdles must be overcome: “consumer education, technological fragmentation and content adaptation will have to be addressed first before mass adoption can take place.”

Datamonitor expects the Asia-Pacific region to have 76.3 million subscribers by 2012.

Europe will have the second largest subscriber base with an estimated 42.7 million subscribers by 2012 with a CAGR of 102% from 2006 – growth directly attributable to the predicted pan-European push for mobile broadcast TV between 2009 and 2012, according to the firm.

North America, dominated by the United States, is expected to have a subscriber base of 35.6 million by 2012.

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