Share of Time Spent Watching Original TV Series, by Platform

October 15, 2014

comScore-Original-TV-Series-Viewing-by-Platform-Oct2014Source: comScore [download page]

    Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up. Desktops and laptops are the next-most preferred platform for each group, accounting for an estimated 19% of time spent watching original TV series among Millennials. Overall, more than 8 in 10 Millennials and more than 9 in 10 adults aged 35 and older have watched original TV series on traditional TV during the past month, while close to half of Millennials have watched on desktops and laptops (44%) and tablets (49%).

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The data is based on an online survey completed by 1,159 respondents during the period of August 21 through August 28, 2014.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This