Pay-TV Subscription Trends Among Millennials

April 8, 2014

This article is included in these additional categories:

Pay-TV & Cord-Cutting | Television | Youth & Gen X

Centris-Millennials-Pay-TV-Subscriptions-Q42013-Apr2014

    Source: Centris Marketing Science

      Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV. Among current subscribers, just 6% of Millennials (18-34) plan to cut the cord in the next 3 months, consistent with reports of low cord-cutting activity overall last year. Just 2% of Millennials without pay-TV are considering subscribing in the next 3 months, though.

        About the Data: Based on a survey of Millennial heads of households in Q4.

          Related: Percentage of Millennials Subscribing to OTT Video Services

          45th Parallel Design Ad

          Explore More Charts.

          Pin It on Pinterest

          Share This