Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on Digital Devices

March 19, 2014

This article is included in these additional categories:

Connected Device Comparisons | Mobile Phone | Non-mobile Connected Devices | Tablet | Television | TV Advertising

MillwardBrown-Young-US-Multi-Screeners-Attitudes-to-Ads-Mar2014

    Source: Millward Brown

      Notes: Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.

        About the Data: The study was conducted among 16-44-year-old multi-screen consumers (people who own or have access to both a TV and either a smartphone or tablet). The study was administrated via smartphone or tablet to more than 12,000 multi-screen users across 30 countries.

          Related: Data Dive: US TV Ad Spend and Influence

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