Online Video Viewing Down in January after Record-Breaking December

March 14, 2008

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Media & Entertainment | Television accounted for one-third of the 9.8 billion videos viewed online in the US in January, according to comScore’s Video Metrix. That total was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

Below, the data issued by comScore.

Google Lead Grows


  • Google Sites once again ranked as the top US video property in January with nearly 3.4 billion videos viewed (34.3% share of videos), gaining 1.7 share points versus the previous month.
  • Google’s accounted for more than 96% of all videos viewed at the property.
  • Fox Interactive Media ranked second with 584 million (6%), followed by Yahoo Sites with 315 million (3.2%) and Microsoft Sites with 199 million (2%).

Online Video Viewers


(For chart and Excel file of above data, see?”Top 10 US Online Video Properties – January 2008“)

  • More than 139 million US Internet users spent an average of 206 minutes per person viewing online video in January.
  • Google Sites also attracted the most viewers (80 million), and they spent an average of 110 minutes watching video.
  • Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo Sites (36.3 million) and AOL LLC (21.9 million).

Other Notable Findings from January 2008

  • More than three-quarters of the total US internet audience (75.7%) viewed online video.
  • 78.5 million viewers watched 3.25 billion videos on (41.4 videos per viewer).
  • 49.4 million viewers watched 534 million videos on (10.8 videos per viewer).
  • The average online video duration was 2.9 minutes.
  • The average online video viewer consumed 70 videos.
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