Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
Performance Marketers Report Moderate Improvements in Conversion Rates
Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.