User-generated video (UGV) scored 22.4 billion views in 2007, up 70% over 2006’s 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV environments, according toÂ an AccuStream iMedia ResearchÂ report.Â
YouTube partner channels, for example, accounted for 10.6% of cumulative site views generated over the past year, the “UGV 2005 – 2008: Mania Meets Mainstream” report finds.
Moreover, semi-professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views.
Among other top-line findings:
- The market is forecast to grow at 52% in 2008, and reach 34 billion views, as indicated by straight line linear regression analysis of current market data.
- It’s estimated YouTube added 831,147 videos to its library in 2007 (net of all video retired or removals).
- A total of 1,176,123 actually viewed videos were added to librariesÂ (net of all videos removed) by the group of UGV sites noted below (see “About the study”).
- An analysis of a selected group of UGV sites reveals average views per video of 10,695.
- Crackle.com was the market leader in generating views per video at 216,596, accomplished by emphasizing professional content.
- Metacafe, a highly editorialized site with a mix of adult content was next at 85,505 videos per video.
Casting out to the entire market segment, a total of 1.68 million non-exclusive videos were added to UGV libraries in 2007 (net of removed, retired videos) that generated views, became part of library rotation and were accessible to users, averaging 9,538 views each.
Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before.
“With few exceptions, UGV sites large and small deftly rotated previously released videos into featured areas, introducing them to new audiences, re-introducing them to buffs, helping sustain forward view momentum while curating the latest library videos,” said Paul A. Palumbo, research director at AccuStream.
Yahoo Video was one of the exceptions, opting to focus almost exclusively on videos published in 2007.
About the study: The report contains UGV library usage trends by month, year, content category, site and brand, covering AOLUncut, Broadcaster.com, Crackle.com, Ebaumsworld, LiveDigital, Metacafe, MySpace TV, Revver.com, Vsocial.com, VEOH.com, Yahoo Video and YouTube, among others.