Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
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More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...