TiVo Premiere Week Ratings: Grey’s Anatomy ‘Time-Shifted’ Most

October 12, 2007

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Data-driven | Media & Entertainment | Personalization | Television

Grey’s Anatomy dominated the fall television premiere week’s “total viewing” rankings, and NFL football was the most-watched “live” program, according to TiVo’s Stop||Watch service, which tracks live, time-shifted and total viewing by TiVo viewers.

Grey’s Anatomy, with a total rating of 27.2%, was the most-watched show in total and time-shifted viewing during the week ended Sunday, September 30, and also ranked first on TiVo‘s Top Season Pass list, as recently reported by the company.

Sunday night’s NFL Football was the most-watched Live viewing program with a 10.1% live rating.

tivo-fall-premiere-week-top-5-programs.jpg

The Stop||Watch data also revealed that Private Practice, Bionic Woman, and Dirty Sexy Money were the only premiere shows to crack the Top 5 on any given night – all three were among the Top 5 on Wednesday night.

Both Private Practice and Bionic Woman were also the only two programs to make the Top 50 Season Pass rankings, TiVo said.
 
Premiere Week Top 5 Shows Daily (Weekdays):

 tivo-fall-premiere-week-top-programs-by-weekday.jpg

Premiere Week Top 5 Shows Daily (Weekend):

 tivo-fall-premiere-week-top-programs-weekend.jpg

“What is extremely interesting is that with the exception of sports programs nearly two-thirds of all viewing during premiere week was done on a time-shifted basis,” said Todd Juenger, vice president and general manager, TiVo Audience Research & Measurement. “The high amount of time-shifting viewing highlights the importance of not simply measuring a program’s success based on overnight ratings. Instead, it’s critical to also factor in time-shifting viewing, considering it represented two-thirds of the audience for most of these programs.”

About the data: TiVo Stop||Watch ratings service data is derived from a daily, aggregate, anonymous, stratified random sample of 20,000 TiVo units – from which the second-by-second “clickstream” of behavior and viewership is collected and assessed.

Pin It on Pinterest

Share This