TV Buzz Peaks Midweek

October 18, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Data-driven | Hispanic | Media & Entertainment | Men | Television | Women | Youth & Gen X

tvbuzz-1.jpgTV buzz is highest on Tuesday, Wednesday, and Thursday, closely mimicking traditional ratings patterns, according to analysis released in October 2011 by NMIncite and Nielsen. Results from the analysis indicate that Tuesday and Wednesday lead with 17% of buzz, followed by Thursday (16%) and Monday (15%).

TV buzz volume – which Nielsen represents as a percentage of messages about TV series posted on boards, blogs, and groups – drops off on the weekend to around 10%, before picking back up on Monday.

Buzz Highest Around Premieres and Finales

TV buzz is near its highest in September (9.1%), right before a show premieres, and continues through the show’s first month (8.6% in October). Conversations level off during the ensuing months, but spike again in January (9.3%) with the introduction of new and returning shows. TV buzz then peaks during April (9.1%) and May (9.5%), responding to show finales, before dipping again for the summer.

25-34-Yr-Olds, Men Loudest

tv-social-demo.jpgAccording to the analysis, the social media population overall skews slightly higher among females (55%) than males (45%), although this split reverses when comparing the demographic split to that of the population on social media sites talking about TV (55% male, 45% female). Although the younger than 18 demographic accounts for 34% of the overall social media population, these consumers only make up 12% of the social media population talking about TV.

The opposite shift happens when looking at the 25-34-year-old demographic: while only representing 17% of the overall social media population, they account for 29% of the makeup of the population on sites talking about TV. Within these age groups, ethnicity does not seem to be a factor, as the percentages hold steady for African-Americans, Asians, Hispanics, and whites.

Reality Topic Tops the Buzz

Consumers use social media to talk about a number of key TV-related topics. Winning, the #1 topic, with 14% of buzz, is reality-based programming. Other reality-based topics, voting (6%) and judging (6%), also appear in the top 10. Genres fueling the most buzz are funny (10%), romance (8%), and drama (6%). Other topics which apply to all types of programming, entertaining (11%), physical attractiveness (9%), fans (9%) and writers/creators (6%), round out the list.

TV Continues Reign of Popularity

Despite the rise of the internet and other competing entertainment technologies, TV remains extremely popular with the American public, according to a study previously released in October 2011 by The Nielsen Company. Results from “Cross-Platform is the New Norm” indicate that during Q2 2011, adults 18 and up were watching 40 more minutes of TV a week (35 hours and 37 minutes) than in Q2 2010 (34 hours and 58 minutes).

Among younger adults, the average amount of weekly TV viewing has slightly declined in the past year (by 23 minutes for adults 18-24 and a more significant 59 minutes for those 25-34). However, average time watching TV has risen for all age brackets 35 and up, especially among adults 65 and older (a two-hour jump).

About the Data: TV buzz data is based on 7,373,765 messages about 255 television series, posted on boards, blogs, and groups from July 1, 2009 to February 28, 2011. Buzz topics data is based on 2,058,828 messages about the top 10 television series, posted on boards, blogs and groups in the same time period. Online population data represents the average March 2011 site visitor demographics for the top ten boards, blogs, groups, Twitter, and Video and Image sites discussing television in general.

45th Parallel Design Ad

Explore More Charts.

Pin It on Pinterest

Share This