TV SocNet Buzz l New Fall Shows l DVD Sales

October 10, 2011

nielsen-online-buzz-tv-ratings-oct-2011.JPGAmong people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show, according to data from NM Incite and The Nielsen Company. A few weeks prior to a show’s premiere, a nine percent increase in buzz volume correlates to a one percent increase in ratings among this group.

As the middle of the season approaches and then the finale, the correlation is slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings.

  • New fall 2011 CW shows, particularly Ringer, had the largest amount of pre-air social media conversation, according to analysis from Networked Insights. CW and NBC shows with early season premieres gave them a great advantage and their conversation is higher than the other networks. In addition, The X Factor premiere had the largest impact on FOX network conversation, and despite ABC shows having the largest number of Facebook fans and CBS the lowest number of “likes,” new shows for both networks performed the same in the overall conversation.
  • DVD sales for the first six months of the year amounted to 249 million units, down 15% from 292.9 million during the same time in 2010, according to data from iSuppli. Spending fell by a larger 19%, slipping to $3.1 billion, down from $3.82 billion.
  • The number of US consumers planning to purchase a smart TV has nearly doubled in less than a year, according to consumer research from Parks Associates. The firm’s Consumer Decision Process: Summer Update reports more than 10% of broadband households plan to purchase a smart TV in the second half of 2011, up from 6% in the first half. These households, representing 50% of the nearly one-fourth of U.S. broadband households planning to purchase a flat-panel TV, anticipate an average cost of $1,000 for the smart TV, defined as an HDTV with built-in Internet access capability.
  • While local TV news remains the most popular source for local information in America, adults rely on it primarily for just three subjects: weather, breaking news and to a lesser extent traffic. And for all their problems, newspapers (both print and on the web) are the source Americans turn to most for a wider range of information than any other source. These are some of the findings of a study produced by the Pew Research Center’s Project for Excellence in Journalism and the Pew Internet & American Life Project in partnership with the John S. and James L. Knight Foundation.
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