Why Data Quality is a Must for Email Marketers

This article is included in these additional categories:

Customer-Centric | Data-driven | Digital | Email | Sponsored

DMA Header 12[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals, not all organizations are in a position to capitalize on its strengths.

In our latest report, we highlight the biggest factors impacting email marketing success, focusing on the data and measurement informing email programs behind the scenes. It uncovers:

      • The number of organizations satisfied with their data quality and its ability to improve their email marketing;
      • Key metrics used to determine how to optimize email marketing programs; and
      • The types of data collected on subscribers and how it’s verified and used.

      Benchmark your success in dozens of areas from data quality to deliverability, cost per acquisition and more, in Email Data Quality: Compliant, Complete and Correct.

      Download the Report

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