[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won’t only be able to boost their email program ROI, but will also be able to protect their domain reputation.
In our annual ‘Hidden Metrics of Email Deliverability,’ we uncover seven engagement-based metrics you should be tracking now.
Download this eBook and learn:
- A detailed overview of seven hidden metrics broken out by industry
- The effects each metric has on your email program
- How subscriber engagement has changed compared to last year
- How you can optimize our email program for better results
Discover the metrics you’re missing along with new ways to optimize your program.