[Email Benchmark Report] Mobile, Database and Purchase Metrics

December 11, 2018

[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes Marketing.

Read this report, based on analysis of over 6 billion emails to learn:

  • How to use unconventional email themes to drive 5x higher-than-average conversion rates
  • How a 18.1% annual increase in mobile CTO presents opportunities for marketers
  • Why average open rates decreased by 6.7% YoY while CTO rates increased by 21.1% YoY
  • What industry-specific engagement metrics can you use to benchmark your email program

Download the Analysis here.

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