[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges.
Even with all of these changes, overall deliverability is improving. Globally inbox placement has risen five percentage points compared to the previous 12 month period.
In our latest annual report, we share the state of global deliverability, including:
- Inbox placement rates broken out by industry
- Global inbox placement trends broken out by quarter
- Deliverability statistics for 30 individual countries
Deliverability is improving, but marketers still have a long way to go. Take a look at the free report to find out which countries and industries are succeeding and how your program compares.
