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US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches
More than half (57%) of US online shoppers go to Amazon for inspiration.
Male Teens Say Video Game Ads Grab Their Attention
Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention....
Back-to-Class Spending Projected to Reach New High
It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...
How Are Americans Using Voice Assistants?
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a...
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by...
How Are Americans Using Voice Assistants?
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a...
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
CMOs Expected to be CX Champions
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...
Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used to buy from, others branched out and tried new ones. Furthermore, a report [download page] from Tinuiti found that half of the more than 2,000 Amazon...
In May, People Spent More TV Time Streaming than Watching Broadcast
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...
Majority of B2B Buyers Say Their Purchase Timelines Have Increased
While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past year, adding...
US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level
Prior to the pandemic, trade shows accounted for almost one-fifth (17.3%) of the total B2B market’s revenue in the US. But, as social-distancing measures and travel bans quashed all but a small share of in-person events in 2020 and into 2021, PwC estimates...
4 in 10 Americans to Up Spend on Beauty and Grooming Products
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...
How Are Marketers Using Social Data?
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of marketers...
US Adults Most Likely to Learn About 5G from Ads
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year
Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets were being shifted or cut, leading many to believe that the importance of marketing had increased. And, even as some sense of normality is starting to...