In March, Google again extended its share of core searches – to 59.8%, an all-time high and up from 59.2% in February – according to comScore’s qSearch analysis of the US search marketplace in March.
Yahoo Sites ranked a distant second with 21.3% of search queries, followed by Microsoft Sites (9.4%), AOL LLC (4.8%), and Ask Network (4.7%). Yahoo, Microsoft and AOL lost search share from the previous month, comScore said.
(Hitwise, too, reported all-time-high search share for Google in March.)
Search Queries Increase
Americans conducted nearly 10.8 billion searches at the core search engines, up 9% from February.
Each of the five core search engines had search-query increases during the month. Google Sites accounted for more than 6.4 billion core searches, followed by Yahoo Sites with 2.3 billion, and Microsoft Sites with 1 billion:
Expanded Search Rankings
Among the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches.
Yahoo Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).