Smartphone Owners’ Openness to Transactional Messages, by Industry

April 15, 2016

This article is included in these additional categories:

Digital | Email | Financial Services | Food & Restaurants | Mobile Phone | Retail & E-Commerce | Technology | Travel & Hospitality

Vibes-Transactional-Messaging-Preferences-by-Industry-Apr2016Source: Vibes [download page]

    Notes: More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies.

    With the speed of the messaging and the channel used both important to smartphone owners, the report also notes that more than 3 in 4 respondents believe that text-messages are a fast way to be reached for important service updates on purchases. Fewer than half felt the same way about emails on their phone (48%) or push notifications on their phone (32%).

      Related: Mobile Banking, Payments Use Continue to Grow

        About the Data: The results are based on a survey of 1,001 adult (18+) smartphone owners balanced by gender and geography.

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