Where Do Americans Perceive Mobile Payments As Being Useful?

June 26, 2015

This article is included in these additional categories:

Digital | Financial Services | Food & Restaurants | Mobile Phone | Privacy & Security | Retail & E-Commerce | Travel & Hospitality

HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll

    Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%).

    Interested in financial services marketing? Check out our comprehensive new study, “Marketing Financial Services to Millennials,” jam-packed with 100+ pages of charts and data.

      Related: More Mobile Phone Users Report Having Made Mobile Payments

        About the Data: This Harris Poll was conducted online, in English, within the United States between February 11 and 17, 2015 among 2,221 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This