Source: Google
Notes: Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads. Destination names accounted for 71% of travel searches on YouTube from March 2012 to March 2013, and tourist destinations and attractions comprised 40% share of travel video views during 2012 and 2013. It’s a different story on Google Search, where 58% of travel searches are for specific brands or companies.
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