US Smartphone Penetration Growth Stalls in Q2

August 12, 2015

This article is included in these additional categories:

Digital | Mobile Phone | Social Media | Telecom

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Q12012-Q22015-Aug2015Source: comScore

    Notes: Smartphone penetration stood at 76.7% of the US mobile subscriber (13+) market in Q2, flat after reaching 77% in Q1, per comScore’s latest figures. Among smartphone media users (18+) on Android and iOS platforms, Facebook continued to be the social or messaging app with the widest reach in June, while Google+ and Pinterest fell out of the top 15 and Snapchat (20.5%) returned to the list.

    Apple’s share of the platform market improved by 1.5 points quarter-over-quarter to 44.1%, putting it just 7.5% points back from Android, which slipped 0.8 points to 51.6% share.

      Related: Smartphones Now Account For Half of US Adults’ Digital Media Time

        About the Data: comScore MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

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