Smartphone Penetration Growth Slows; Apple’s Market Share Inches Up

June 5, 2013

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Connected Device Comparisons | Digital | Mobile Phone | Telecom

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-Apr2013-Jun2013This year will be a “watershed” year for smartphones, according to the International Data Corporation (IDC), which forecasts global smartphone shipments to exceed those of feature phones for the first time. The latest data from comScore, though, shows what is likely a temporary blip in smartphones’ strong growth pattern, at least in the US: during the 3-month period ending in April 2013, comScore says that the share of mobile subscribers with a smartphone was essentially flat from March, at 58%. That figure still represents a substantial increase from 45.7% share during the same period a year ago.

In fact, comScore estimates that the number of people in the US who owned smartphones during the 3-month period ending in April was 138.5 million, which represents an increase from 136.7 million during the 3-month period ending in March. That the smartphone market share remains unchanged even with that increase in owners suggests that either rounding is to blame, or that the overall mobile market grew (or a combination of both).

Nevertheless, one trend appears to be continuing, and that’s Apple’s increasing platform market share. In the latest period, it stood at 39.2%, up marginally from last month’s 39%, but representing a larger 1.4% point increase from January’s 37.8%. Google Android remained the leader in the April estimates, at 52% share, flat from March, and down slightly from January’s 52.3%.

The other smartphone platforms combined for less than 10% market share: Blackberry, at 5.1%; Microsoft at 3%; and Symbian at 0.5%.

Looking at the top smartphone manufacturers, Apple maintained its lead, according to the latest data, followed by Samsung (22% share), HTC (8.9%), Motorola (8.3%) and LG (6.7%).

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