2 in 3 Senior Marketers Plan Tech Spending Increases

January 7, 2015

This article is included in these additional categories:

Business of Marketing | Digital | Marketing Budgets | Technology

Conductor-Marketers-Planned-Tech-Spending-Jan2015Source: Conductor

    Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about three-quarters of respondents saying that data about their digital performance has taken on much more (38%) or more (38%) of an impact in their decision-making.

      Related: Enterprise Organizations’ Drivers of New Technology Spend

        About the Data: The results are based on a survey carried out in July 2014 among 182 B2B, B2C and agency executives. All respondents were either a Director of Marketing or senior.

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