Content Management Systems Still Failing Digital Professionals

October 8, 2014

This article is included in these additional categories:

Customer Engagement | Customer Service & Experience | Customer-Centric | Digital | Marketing Budgets | Technology

EconsultancyAdobe-CMS-Failure-to-Deliver-Oct2014Source: Econsultancy / Adobe [download page]

    Notes: While companies are recognizing “the need to provide a seamless experience where content and commerce intertwine,” few digital professionals feel that content management systems (CMS) are good at delivering against their main objectives. For example, while almost 9 in 10 respondents say that a CMS should help them improve user engagement and customer engagement, only about one-quarter feel that their CMS is good for helping them deliver against this goal. Discouragingly, these gaps haven’t changed much from last year.

      Related: North American Digital Marketers Rank Key Goals and Challenges

        About the Data: The report is based on a survey of around 1,000 respondents across marketing (61%), web development (9%) and IT (6%) functions. 58% of respondents are client-side, and 49% are primarily B2B-focused. Some 48% are based in the UK. Retail (15%) and financial services (14%) are the most heavily represented industries.

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