A total 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% from 52.7 million in the past year, according to comScore Mobile Metrix data released in October 2011. Nearly 40 million US mobile users, more than half of the mobile social media audience, accessed these sites almost every day, a 58% year-over-year jump from almost 25.3 million.
comScore research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24% to 42.3 million users in the past year, the mobile social networking app audience surged 126% to 38.5 million.
7 in 10 Mobile Social Networkers Post Status Updates
Of those accessing social networking sites or blogs on their mobile device in August 2011, 80% percent read posts from people known personally, while 69.5% posted status updates while on their mobile device.
Mobile social networkers also were likely to interact with brands on these sites with more than half (53%) reading posts from organizations/brands/events. One in three mobile social networkers received a coupon/offer/deal, with a little more than one in four (28%) clicking on an ad while on a social networking site.
Reading posts from public figures/celebrities was also popular, with 45% of mobile social networkers doing so.
Mobile Facebook Audience Nears 60M
A look at selected social networking brands, Facebook, Twitter and LinkedIn, revealed that each grew their mobile audiences by at least 50% in the past year. Facebook was home to the largest mobile audience among the three destinations with more than 57 million mobile users in August, up 50% from 38.2 million the previous year.
Twitter saw its mobile audience jump 75% to 13.4 million people from 7.6 million people, while LinkedIn’s mobile audience climbed 69% from 3.2million to 5.5 million users.
3 in 5 Smartphone Users Access SocNets
In the US, three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011, according to data released by comScore in September 2011. The number of US smartphone users who ever access social networking or blog destinations on their mobiles (both browser and app) has grown 72% in the past year to reach an audience of 47.8 million visitors.
In addition, those users accessing social network or blogs almost daily meanwhile nearly doubled, growing 90% to 28.1 million smartphone users. comScore data indicates social networking is one of the most popular mobile activities in the US.