Google Mobile data shows that during the workday, mobile users are searching from their computers and use their smartphones steadily throughout the day, with a notable spike in tablet search activity in the evening. While both tablets and smartphones are mobile devices that can be used in a variety of places, Google Mobile says this data illustrates that tablets are “lean back” devices at home, while smartphones are more likely to be used in the office and on the go.
- Social networking will soon become a predominantly mobile activity, according to data from ABI Research. The number of people accessing social networks from mobile phones will exceed 550 million in 2011, and that figure will more than triple to over 1.7 billion by the end of 2016.
- According to an August survey by The Nielsen Company, 43% of all smartphone owners have an Android device. But when asking only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) of respondents said they picked an Android device.
- Among UK smartphone users in June 2011, 25.4% recalled seeing an ad while browsing the internet or using an application on their devices, according to comScore. In comparison, 95.3% of fixed line internet users in the UK were exposed to online display advertising during the same month.
- A report by analyst firm Juniper Research forecasts that tablet shipments will reach 253 million by 2016, nearly a five-fold increase from the 55.2 million tablets the company expects to reach the market in 2011. In addition, shipments of tablets with additional cellular connectivity are currently much lower than those with only WiFi network access, but Juniper forecasts the balance will shift significantly.
- A Deloitte report states that wireless telecommunications companies in the United States could invest $25 to $53 billion in fourth generation cellular wireless networks (4G) between 2012 and 2016, triggering $73 to $151 billion in gross domestic product growth and creating 371,000 to 771,000 jobs.,
