Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
eMarketer Reports Triple Digit Mobile Marketing Growth in Canada
Despite Recession, More than Half of Marketers Increase Social Media Spending
Pay Gap Widens between Male and Female MBAs
Growth of ‘Green’ Consumption on Hold
Western European Digital TV Market Cracks 100M in 2008
Explore More Charts.
Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.
More than three-quarters (78%) of advertising executives plan to strengthen the data platforms they use to understand...
Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention....
It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading...
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a...
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by...
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...