December Confidence Near Six-Year Low

December 12, 2008

This article is included in these additional categories:

Financial Services | Retail & E-Commerce

Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, reports Retailer Daily.

The overall RBC CASH Index stands at 15.3 for December, 19.4 points below November’s 34.7 level, and nearly in line with the all-time low of 14.6 reached in July 2008. The Index is benchmarked to a baseline of 100 assigned at its introduction in January 2002.


While consumer attitudes regarding investing show signs of stabilizing, Americans’ confidence in their future personal financial conditions, current conditions and the jobs market continue to erode.

“The rebound in sentiment in late summer due to falling oil prices has been almost completely reversed as newer problems, including the credit crunch, deteriorating jobs market and problems in Detroit, have erupted,” said T.J. Marta, Economic and Fixed Income strategist for RBC Capital Markets.

Highlights of the RBC CASH Index survey results, by sub-index:

  • The RBC Jobs Index dropped more than 8 points in December, to 65.6, compared with 74.0 last month. Personal job loss experience has now touched half of all Americans, as 50% of consumers report job loss in their immediate circle, compared with 48% last month and 43% in October.
  • Americans’ gloomy outlook was underscored by the plunge in the RBC Expectations Index, which dropped 44.5 points, to -21.2, the first time that the index has been in negative territory since August 2008. The sharp decline is being driven by job worries and a drop in consumers’ expectations for their local economy. In December, nearly one-third of consumers (31%) say their local economy will be weaker six months from now, up from 24% last month.
  • The RBC Current Conditions Index dropped to an all-time low in December and stands at 16.5, compared with 25.6 last month. Consumers’ worries over the current state of their local economy fed the decline in the index, as more than half of all Americans (53%) rate their local economy as weak to very weak, up from 46% last month. Ratings of current personal finances also declined, with 36% of Americans rating their current financial situation as weak, compared with 33% in November.
  • Americans’ overall opinions regarding investing remained relatively stable this month, although at the lowest level ever. The RBC Investment Index, which was at 34.8 in November, currently stands at 31.0, a new low since the index was created in 2002. Americans continue to be cautious about making major purchases, and two-thirds of Americans (65%) now say the next 30 days will be a bad time to invest in the stock market, versus 62% last month.

About the data: The RBC CASH Index is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: RBC Current Conditions Index; RBC Expectations Index; RBC Investment Index; and, RBC Jobs Index. The Index is benchmarked to a baseline of 100 assigned at its introduction in January 2002. This month’s findings are based on a representative nationwide sample of 1,000 US adults polled December 4-8, 2008, by survey-based research company Ipsos Public Affairs.

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