Consumers Still Value Performance Over Content in the Website Experience

October 26, 2015

Limelight-Consumer-Website-Experience-Expectations-Oct2015Source: Limelight Networks [pdf]

    Notes: A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear to have more patience this year for site load times, with 51.6% (versus 40.8% last year) willing to wait more than 5 seconds before they get frustrated or leave the site. That’s no longer true for mobile devices, though, as 39% share expect pages to load equally fast on a mobile or laptop/desktop, as opposed to 35% who would wait longer a mobile device and 26% who would wait longer on a laptop or desktop computer.

    In other results, one-third of respondents said they leave a page and buy the product from a competitor if they have to wait too long for a page to load when shopping online.

      Related: The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

        About the Data: The results are based on a survey of 1,302 consumers ages 18-69 from the US, UK, Canada and Singapore.

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