Canadians Interested in Online Coupons for Life’s Necessities

September 30, 2008

This article is included in these additional categories:

Analytics, Automated & MarTech | CPG & FMCG | Promotions, Coupons & Co-op | Retail & E-Commerce

Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a new study released by Ipsos Reid examining online coupons, writes Retailer Daily.

Over half of survey respondents stated that they would be “extremely likely” or “very likely” to download a coupon for gasoline (58%) or groceries (54%) – two categories that account for a large proportion of weekly expenditures and have increased rapidly in the past few years.

Other coupons that interest online Canadians include restaurants, 44%; delivery (e.g., pizza), 38%; consumer electronics, 35%; hotels, 34%; and airlines, 34%.

Gender plays a role in two of the categories tested: Grocery coupons are significantly more popular among females (59% vs. 49%), while consumer electronic coupons are significantly more likely to be used by males (40% vs. 30%).

However, outside of the staples of groceries and gasoline, the younger generation of internet users – those 18-34 and 35-54 – who are more likely to show an interest in downloading online coupons.

Household income also has an effect on online Canadians’ interest in internet coupons: Those with household income greater than $40,000 are more interested than other income brackets in coupons for gasoline, restaurants, hotels, and airfares.

“This data highlights a potentially underused channel for online advertisers and marketers to get their special offers in front of the Canadian population,” said study author Mark Laver. “Having weekly shopping coupons available on a company website could potentially be a significant driver of visitors to the website and eventually draw consumers to the ‘bricks and mortar’ retail environment.”

About the data: The findings are from an Ipsos Reid syndicated study, the Inter@ctive Reid Report, fielded from 06/30 to 07/14, 2008. This online survey of 2,711 Canadian adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid’s national online panel. Results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample’s composition reflects that of the actual Canadian population according to Census data.

45th Parallel Design Ad

Explore More Charts.

Pin It on Pinterest

Share This