Father’s Day Spending Expected to be Mostly Flat This Year

June 19, 2015

This article is included in these additional categories:

Retail & E-Commerce

NRF-Fathers-Day-Spending-Forecast-June2015Source: National Retail Federation (NRF)

    Notes: Roughly three-quarters of American adults (18+) will celebrate Father’s Day this year, with per-celebrant spending expected to be $115.57, up slightly from last year’s $113.80, according to the NRF. As such, total spending is predicted to be close to $12.7 billion, though representing only a marginal increase from last year’s $12.5 billion. By contrast, the NRF last month found that spending on Mother’s Day was expected to grow by 6.6% to $21.2 billion.

    In other news related to Father’s Day, iQuanti reveals in an analysis of Google search results that women traditionally account for the majority of Father’s Day searches. Father’s Day tends to see about 20% fewer searches than Mother’s Day, with the 25-34 bracket accounting for the largest share (22%) of Father’s Day searches.

      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

        About the Data: The NRF survey was conducted by Prosper Insights & Analytics from May 5-12, 2015 among 6,087 US adults.

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