Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M

May 8, 2015

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Privacy & Security | Retail & E-Commerce | Word of Mouth

CFIGroup-Consumer-Confidence-Retailer-Data-Security-May2015Source: CFI Group [download page]

    Notes: Slightly fewer than one-third of consumers say they are “very confident” in retailers’ ability to keep their private information secure, although another 38% are “somewhat confident,” according to survey results from CFI Group. The analysis finds that those who are “very confident” in a retailer’s data security are significantly more likely to shop again at the retailer and to recommend it than those who are somewhat doubtful or not at all confident of the retailer’s data security.

      Related: Consumers’ Privacy Concerns Not A Top Business Challenge, Say Retailers

        About the Data: The results are based on a survey of 1,200 consumers and an accompanying analysis using the American Customer Satisfaction Index methodology.

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