Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents’ ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%).
Also of note, 18-34-year-old digital banking users were significantly more likely than average to see the opportunity to make purchases they’ve been saving up for (48% vs. 39%).
About the Data: The results are based on a survey fielded April 14-16 among 2,055 US adults, of whom 1553 use mobile or online banking applications.