Source: Visual Website Optimizer (VWO) [download page]
Notes: Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents to a recent survey tabbing this as their main reason. (This aligns with other research on the topic.) Of the 6 options listed, the second-most cited was having to create a new user account. Meanwhile, 54% of shoppers said they are likely to to buy products they left in their cart if they’re offered again at a discounted price – with this likelihood greatest among the 18-24 (61%) and 25-34 (72%) brackets.
About the Data: The survey was conducted in October 2014 by VWO among 1,000 US respondents aged 18-65.