Loyalty Rewards: Millennials Enticed by Hands-On Experiences

October 16, 2014

LoyaltyOne-Millennials-Hands-On-Rewards-Experiences-Oct2014Source: LoyaltyOne

    Notes: More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne’s research, with that figure being significantly above the overall general population sample average of 69%. Meanwhile, more than three-quarters of Millennials said that a session with a technician or software expert would motivate them to shop more at the electronics dealer offering it as a loyalty reward.

      Related: Millennials Willing to Switch Brands to Get More Loyalty Program Benefits

        About the Data: The question about being able to redeem rewards/loyalty program points for expert sessions or consultations was part of a survey LoyaltyOne conducted of 1,034 U.S. consumers in September 2014.

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