Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer’s estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share – 32.9% – of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. By that point, a slight majority of internet users aged 14 and older in the Asia-Pacific region will be purchasing items on digital devices, per the forecast, though buyer penetration will be greatest in Western Europe (69%) and North America (68.8%).
About the Data: The eMarketer estimates include “products and services ordered and leisure and unmanaged business travel sales booked using the internet via any device, regardless of the method of payment or fulfillment.”
eMarketer describes its methodology as follows:
“eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all of its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.”