Consumer Goods Companies’ Top Strategic Priorities

July 18, 2014


    Source: KPMG International / Consumer Goods Forum [pdf]

      Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year – with this expected to rise alongside the increasing amount and use of data.

        Related: How Americans Are Spending on Consumer Goods

          About the Data: Working with KPMG and The Consumer Goods Forum (CGF), Oxford Economics conducted an online survey of 469 senior executives from food, drink, and consumer goods manufacturers and retailers worldwide. The survey was conducted during April 2014. A majority of the respondents are C-suite or Board members, and one-third are from the finance function. 90% have annual revenue of more than US$500 million, and 15% have revenues exceeding US$5 billion. Companies are headquartered across 32 countries, with 42% in Europe, Middle East and Africa, 25% in Northern American, 10% in Latin America and 22% in Asia-Pacific. 35% of the companies surveyed are manufacturers, 40% are retailers, and 24% are both.

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