Retailers on the Most Valuable Digital Channels for Driving Store Traffic

July 9, 2014

This article is included in these additional categories:

Digital | Email | Mobile Phone | Retail & E-Commerce | Social Media | Tablet


    Source: RSR Research [download page]

      Notes: Retail “winners” (those with year-over-year sales growth of more than 3%) and “laggards” (with growth less than 3%) are in agreement that e-commerce sites are the most valuable digital channel for driving traffic to physical stores. Beyond that, though, “winners” are far more likely to see retailers’ mobile and social networking presences as being very valuable for driving store traffic. They’re similarly more likely to believe that their mobile and social networking presences have a lot of value once the customer is in the store.

        Related: 2 in 3 Millennials Using Mobile Apps While Shopping In-Store

          About the Data: RSR conducted an online survey from March-May 2014 and received answers from 161 qualified retail respondents. 28% of respondents had 2013 revenue of up to $250 million; 47% had revenues of at least $1 billion. 45% are headquartered in the US, with the UK (35%) the next-most heavily represented in terms of retail headquarters. 36% of respondents are deemed “winners” and 17% “laggards.”

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